Creative Director / Writer

Mountain Dew: Baja Blast

Mountain Dew: Baja Blast From The Past

Baja Blast, the Mountain Dew x Taco Bell love child, has a cult following who've begged for years to bring the sweet nectar to stores. When the time came to announce that it was finally on its way, we created a campaign based on the super fans, responding to hundreds of years-old tweets to let them know first. The #SummerOfBaja took the DEW world by storm.

Digiday Adweek

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